Now what?

04/24/2011

Want to build a site/app with mass market appeal?

Make something that captures a meaningful signal.

For inspiration, here are some existing popular and meaningful signals:

  • The Query (what I want)
  • The Social Graph (who I am and who I know)
  • The Status Update (what I’m doing)
  • The Check-in (where I am)

And some startups emerging with new valuable signals: Quora, Square, Instagram.

To quote John Battelle:

“I’m on the lookout for new Signals. I’m quite certain we’re not nearly finished creating them.”

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